Overcoming your Competition & Selling for More Money!

Meet Adam and Amy, wonderful clients of mine. I recently sold their Lexington KY townhome and helped them purchase a larger home here in the Hamburg area of Lexington. When we first met to list their home, I knew we were faced with a challenging situation because the builder was still selling similar units to their townhome. Often times, buyers prefer new homes over previously owned homes. I knew that we would have to overcome all of the other townhomes and really show the potential buyer that sometimes new isn't always better.

Adam and Amy had lived in their townhome for several years and during that time, they totally transformed their home making updates and changes that had it looking better than it did when it was new. They had the kind of place that HGTV would have been standing on their doorstep to feature! We felt that if the buyer saw how nice their place was, they would not even think twice about the other townhomes on the market.

And that is just what happened. A buyer totally fell in love with their cute home. But just because we helped the buyer fall in love, didn't mean our work was done.  The most challenging part was about to take center stage, the appraisal. Since Adam and Amy had put in so much work to their home, we felt like it was certainly superior to everything else around us. So we were able to ask more for the property.  Even though it was leaps and bounds nicer, the appraisal was a concern because appraisers base their information off of the number of bedrooms, baths and total square footage. We had the same of each of those features as our competition did. So how were we able to overcome these things? That is for you to email me and find out. But let's just say that Adam and Amy were able to sale for the highest sales price in over 3 years on townhomes in that neighborhood.

At the end of the day they were very happy and the new buyer was super excited to score a cool townhome with so many nice features and design! If you work together as a team when selling, great things will happen! Ready to find out our secret and how we were able to sell it? Email or call me today!

Lexington KY is always #1 in my book! Whether you want to buy a downtown condo, a custom walkout ranch on a golf course, or a horse farm in the country, I can help find the perfect home for you – as well as help you sell your home. In addition to Lexington Real Estate, I specialize in the nearby towns of Paris, Midway, Georgetown, and Versailles.

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